Exporting curcuma longa (turmeric) to Europe

Curcuma longa (turmeric) is a key ingredient of curry powders that is widely used in South Asian and Middle Eastern-style dishes across Europe. Curcuma longa is also used as a natural colourant in the food industry for a wide variety of products. In addition to these uses, the product has become a trendy ingredient in healthy diets, opening up promising opportunities for market growth in the short, medium, and long term.